About

Jerrod Zertuche, Certified Parenting Coach
SEE PARENT COACHING SESSIONS

About

Jerrod Zertuche, Certified Parenting Coach
SEE PARENT COACHING SESSIONS

LEARN FROM CERTIFIED MASTER PARENT COACH

Jerrod Zertuche, M. Ed., BCBA

Trauma-Informed Neuro-Linguistic Programming Practitioner (NLP)

 

HEY, I’M JERROD!

Hey, I’m Jerrod! A father, husband, Jai Master Parent Coach, Board Certified Behavior Analyst (BCBA), and fellow parent who’s been right where you are.

I’ve spent years in homes as an ABA Therapist and BCBA and saw something I couldn’t unsee: parents trying their hardest, and noticing how one small change in the way they respond to their child could make everything either click or spiral. Real change doesn’t stick unless the parent knows the skills. That’s why I became a coach: to help parents lead, connect, and feel confident while raising kids who thrive.

Parent From Love started when I got curious about something simple but life-changing in my own life: how anger, shame, and guilt can cover up the love we have for ourselves and our children. These emotions aren’t the enemy; they’re signals pointing to unmet needs. Once I stopped resisting them, acknowledged them, and expressed them safely, I instantly felt lighter, more open, and more loving. I began to advocate more for my own needs (because no one else is going to do this for me!). The emotions I once wanted to avoid, I now see as wisdom waiting to be unfolded. This is unconditional love for all parts of myself. I get to guide parents to feel this familiar and comforting unconditional love and teach them how to embody this feeling more often (like working out a muscle!)

When you parent from this feeling of love, the answers are already there. You don’t just manage behavior- you stay connected to love. You create a home full of smiles, ease, connection, and memories that stick.

I do consider myself a healer (although my left-brained/logical BCBA part of me would scoff at this word haha!). As a healer, I’ve also trained in Neuro-Linguistic Programming, energy healing, meditation, and somatic work. My bread and butter? Guided meditations and self-discovery exercises that create awareness and shifts at the subconscious level. So your auto-pilot/default reaction is one that “just feels right” (as one of my clients says).

One moment that changed everything for me was guiding a parent from a scattered, anxious mind to one of calm and clarity. Through exploration of her subconscious, she discovered the calm she had been craving her entire life. She is able to tap into this calm feeling during moments of challenge and big emotions. This is a gift that keeps on giving– both to herself and to her daughter. From that moment, I’ve felt inspired and driven to support parents with any struggle they have in this way. I’ve helped overwhelmed and stuck parents (just like you!) reconnect to their intuition, gain clarity on how they want to parent (boosting confidence through the roof!), and remember that familiar feeling of unconditional love for themselves; because parenting from love starts with loving all parts of yourself. Even the messy, frustrated, exhausted parts.

Speaking of messy, frustrated, and exhausted… parenting my own son has been my real-world lab. Validating feelings, staying curious, noticing my triggers, and using meditation to reset has completely transformed how I respond when he’s upset or frustrated. That’s the kind of practical, grounded, heart-centered parenting I teach. I’ve accepted and expressed the messy and frustrating emotions and thoughts. This leaves more room for presence, empathy, and connection for my family.

I’m here for parents who want to:

Stop yelling and “overreacting” when chaos ensues (these reactions come as signals from our bodies– let’s find out what these signals are communicating together!)

Feel truly connected to their child

Break generational cycles of trauma

Raise kids who are emotionally aware, resilient, and confident

When you work with me, you’ll get guidance that’s: validating and effective, science-backed yet human, and focused on what actually works in your home.

Parenting from love isn’t about being perfect. It’s about being present, curious, and willing to grow alongside your child.

Let’s make parenting feel a little lighter and easier…. together.

Smile 🙂 You are unconditionally loved!

Stop yelling and “overreacting” when chaos ensues (these reactions come as signals from our bodies– let’s find out what these signals are communicating together!)

Feel truly connected to their child

Break generational cycles of trauma

Raise kids who are emotionally aware, resilient, and confident

When you work with me, you’ll get guidance that’s: validating and effective, science-backed yet human, and focused on what actually works in your home.

Parenting from love isn’t about being perfect. It’s about being present, curious, and willing to grow alongside your child.

Let’s make parenting feel a little lighter and easier…. together.

Smile 🙂 You are unconditionally loved!